Behind the scene

I was born in Izhevsk, a small town in Russia, into a multinational family. A curious, creative kid, I looked for beauty in everything around me.

That love for creativity and art took me to Peter the Great St. Petersburg Polytechnic University, where I studied Graphic Design at the Information Design department. After graduating, I started working as a graphic designer at a local design studio. Within a year I grew to Middle Graphic Designer, then went freelance: I already had my own clients, and demand kept growing.

Working as a graphic designer, I realized I was drawn to data, research, logic and systems thinking. So I moved to GovTech in Moscow as a visual analytics designer, and later became a UX designer after a product design course. My diploma project there was a new feature for a major Russian bank.

Next I joined the largest fintech in the country, a top banking corporation by revenue, in the Small and Micro Business unit. I worked on web tools and microservices for first-time entrepreneurs and helped grow the design system for the entire B2B line.

In 2022 I knew nothing about crypto when I was invited to interview in the TON ecosystem. In one week I dove into how this market works and completed a test task for STON.fi, the biggest DEX on TON. Together with the team, I went on to design what became the largest and most successful fintech WebApp and Telegram Mini App on the blockchain. The job also moved me to Yerevan, and later I found my new home in Portugal.

I wanted to go international, and that is how I ended up at VeChain. I redesigned Evearn, a mobile app that rewards users for driving electric vehicles (Tesla, BMW, Volkswagen and more) and pulls them into the whole ecosystem. I also built its unified design system.

For the first time in VeChain’s history, I presented a company-wide restyling to C-levels (CTO, CMO). It later became the VeChain Guidelines, keeping every communication channel consistent. Based on them, I also led the full redesign of vechain.org: I managed the communication with an external agency and reviewed and approved their work.

Alongside my main job, I take projects from startup founders from all over the world. One of them was an exchange on Solana: with the team, we set up a design system, improved interface flows against metrics and lifted the app’s overall performance.